Bre Pettis
Edward Tetteroo
This Page Amsterdam
Edward Tetteroo is founding partner / managing director of creative digital production agency This Page Amsterdam. Since 2009 This Page Amsterdam is known for pushing the limits in digital advertising. Together with advertising agencies they create memorable digital experiences for brands. Their productions consists of websites, apps, advertising campaigns and interactive installations. They love to do things that havent been done before. Brands that have been served by This Page Amsterdam are : McDonalds, Bose, SPA, Volvo, Toyota, Volkswagen and many more. Besides working for brands they also do own projects to push the limits of e.g Virtual Reality and Facial Recognition.
Saim Alkan
AX Semantics
Caspar Schmitz
Maciej Puzon
Kevin Röhl
Alexander Kiock
Marc Nagel

Marc Nagel

Partner & Cofounder of Pilotfish

Born in 1967 in Hamburg, Germany, Marc Nagel graduated in Industrial Design from the University of Fine Arts of Hamburg (HfbK) and completed his post-graduate Industrial Design studies at the École Nationale Supérieure de Création Industrielle (ENSCI) - Les Ateliers in Paris. Following numerous awarded projects for renowned industrial design agencies, he worked as Product Designer, Project Manager & Creative Coach at Van Dijk Eger Associates, later renamed to WeLL Design Associates.

In 2000, Marc and his co-founding partner Harm-Willem Hogenbirk launched Pilotfish, an award-winning strategic design & innovation consultancy specialised in transforming complex electronic technologies into meaningful and desirable user experiences. The company today has offices in Amsterdam, Berlin, Munich, and Taipei. Its multinational team of over 30 designers, engineers, and manufacturing experts delivers design concepts, visions and end products to renowned international brands worldwide, including BMW, Bosch, Samsung, Bayer MaterialScience, MINI, Moog and Honeywell.

Pilotfish’ integrated design services cover the entire product development process from research and strategy to ideation, industrial design, user experience design, mechanical engineering, sourcing, tooling, and production. Spurred by its founders’ vision of ‘tangible dreams’, the company also acts as hub of innovation for start-ups and technology providers looking for the right partners to realise their product or service ideas in meaningful ways for end users.

Marc Nagel is currently heading the Pilotfish offices in Berlin and Munich. He is a requested speaker at international design conferences and frequent jury member at national and international design competitions.

Design Awards won with Pilotfish Over 70 national and international design awards since 2000, including numerous iF, red dot, Good Design, IDEA and Taiwan Excellence awards.

Individual Design Awards & Achievements:
1999 GIO Award: Lite-On TFT Flat Screen
1995 Bourse Apies (ANVAR), scholarship for the project "Mammomia"
1995 Exhibition in the Louvre and in La Vilette, Paris, France
1994 Presentation of Les Ateliers (ENSCI) in Taipei, Taiwan during the ICSID: conception, realisation and participation
1992 Exhibition: Braun Prize with the project "Reinigungsmitteltankstelle"
1992 Museum of Arts and Crafts, Hamburg - Furniture II, production and distribution of a mini series of "Dr. Kribben"
1992 Scholarship from Erdwin-Amsinck-Stiftung, Hamburg, Germany

Ville Norra
Creative Director
"Whatever you want to track, Quuppa brings you the dot on the map. Quuppa Intelligent Locating System™ is a powerful technology platform for novel Location Based Services and Applications. It enables real-time tracking of Bluetooth Smart Tags and devices – for example smartphones, with accuracy even down to a few centimeters. A worldwide ecosystem has grown around Quuppa’s technology: from Application Developers and Solution providers to System integrators and Tag manufacturers. Hundreds of systems have been successfully applied across various industries – from Healthcare, Retail and Security to Logistics, Manufacturing and Sports. Ville Norra has twenty years of experience in advertising and marketing communications. As the Creative Director of Quuppa, Ville is working with Quuppa’s marketing communications, product design and development, as well as supporting customers with their marketing needs and creating new innovative ways to utilize Quuppa’s groundbreaking technology."
Jordi Buskermolen
This Page Amsterdam
Founder and co-owner of the successful and leading This Page Amsterdam, an award-winning digital production company. Jordi studied Business Information Science and graduated in 2000. During his studies he had a small web development company with fellow-students. After graduation he worked at a large media agency, an ICT company and several advertising agencies in London and Amsterdam, including one of the world's largest networks, TBWA\. At Oy Communications he co-invented and build the forerunner of WeTransfer, then called OyTransfer. In 2009, after several years of freelancing, he began (now This Page Amsterdam) together with Edward Tetteroo. This Page Amsterdam is a digital production partner and builds all kinds of digital products and services; apps, installations, websites and campaigns. In 2014, together with Edward Tetteroo and Alexander de Haas, he started Das Banner as a split of This Page Amsterdam. Das Banner is an agency specialized in the development of banners and gives advice on what this involves. Since the start of This Page Amsterdam they have won several national and international awards including a Webby, Cannes Lion, ADCN Lamp, Lovie Award and Spin Award for the work they have created. This Page Amsterdam and Das Banner meanwhile jointly about 30 employees.
Hiroshi Ishiguro
Intelligent Robotics Laboratory, University Osaka
Hiroshi Ishiguro received a D.Eng. in systems engineering from the Osaka University, Japan in 1991. He is currently professor of Department of Systems Innovation in the Graduate School of Engineering Science at Osaka University (2009-) and Distinguished Professor of Osaka University (2013-). He is also visiting Director (2014-) (group leader: 2002-2013) of Hiroshi Ishiguro Laboratories at the Advanced Telecommunications Research Institute and an ATR fellow. He was previously Research Associate (1992-1994) in the Graduate School of Engineering Science at Osaka University and Associate Professor (1998-2000) in the Department of Social Informatics at Kyoto University. He was also Visiting Scholar (1998-1999) at the University of California, San Diego, USA. He was Associate Professor (2000-2001) and Professor (2001-2002) in the Department of Computer and Communication Sciences at Wakayama University. He then moved to Department of Adaptive Machine Systems in the Graduate School of Engineering at Osaka University as a Professor (2002-2009). His research interests include distributed sensor systems, interactive robotics, and android science. Especially, his android studies are well-known very much in the world. He received the Osaka Cultural Award in 2011. In 2015, he received the Prize for Science and Technology (Research Category) by the Minister of Education, Culture, Sports, Science and Technology (MEXT). He was also awarded the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award in Dubai in 2015.
Josh Valman
RPD International
Josh Valman is the CEO of RPD International, a company powering more than 100 corporate R&D departments around the world. The company, based in London with Offices in Holland, China and Singapore, runs 120 factories allowing work across fields from Consumer Electronics to Energy. RPD helps companies quickly develop new products, test them in the market, and scale for the first 12-24 months, reducing the cost and risk of validating new markets and products. Josh began his engineering aged 10, in robotics, entering to the TV show Robot Wars. He went on to teach himself engineering using Google, designing complex components and systems whilst still at school. Aged 14 Josh began working in China to manufacture the components he was designing. By 15 Valman began consulting for companies on how they could also use Chinese production to cut their own cost. For almost 3 years, from school and his bedroom, Josh ran corporate supply chains across the US, Europe and Asia. His value stemmed from ignorance to how the corporate world worked, allowing opportunist thinking to find advantages. After discovering his age, at 17, Josh was forced to end his consultancy career and look to formalise the offering. Now 21 Josh manages a global operation, powering R&D departments of the likes of Vodafone, Air New Zealand and Unilever.
Serge Autexier
Dr. Serge Autexier ist Senior Researcher am Deutschen Forschungszentrum für Künstliche Intelligenz (DFKI) im Forschungsbereich Cyber-Physical Systems in Bremen. Seine Forschungsinteressen liegen in den Bereichen Spezifikation und Verifikation sicherer Software-Systeme, insbesondere formaler Methoden, dem Änderungsmanagement für Modelle, Dokumente und Prozesse sowie der Mensch-Technik-Interaktion. Die aktuellen Hauptanwendungsgebiete seiner Arbeiten sind intelligente Umgebungen und Assistenzsysteme für Menschen. Seit 2014 leitet er das „Bremen Ambient Assisted Living Lab“ (BAALL) mit dem Schwerpunkt sichere, interaktive und adaptive Assistenzprozesse und -Systeme.
Stefan Kohn
Deutsche Telekom
Stefan Kohn ist Wirtschaftsingenieur und promovierter Wirtschafswissenschaftler. Er ist Vice President der T-Gallery, dem Zukunfts- und Innovationsforum der Deutschen Telekom AG in Bonn.
Elisabeth Quack
Philipp Nottekämper
Lass Dir knackig vermitteln, wie das Internet der Dinge zum Marketing der Dinge wird und das Verkaufen, die Interaktionen mit Kunden und die Produktentwicklung verändert: Bei MarkeThing 2016 erwartet Dich ein Markttag voller frischer Ideen aus den Bereichen Smart Objects, Robotik und Künstliche Intelligenz. Unabhängig von unseren drei inspirierenden Keynotes wird es zwei parallel laufende Tracks mit Vorträgen aus den folgenden Themengebieten geben:
Anwendungen, Gadgets, Ideen für die persönliche Kommunikation auf Messen, Kongressen, Showrooms und im Retail-Sektor
Flankierende, intelligente Zusatzfunktionen und Mehrwerte, die Produkten verliehen werden, damit sie sich besser verkaufen (lassen)
Hier dreht sich alles um Künstliche Intelligenz, Machine Learning, Programmatic Advertising und die Automatisierung des Marketing

Die Speaker

Hiroshi Ishiguro
Intelligent Robotics Laboratory, University Osaka
Josh Valman
RPD International
Bre Pettis

Das Programm

08:00 Vegistration
09:00 Opening, Moderator: Derk Marseille
09:10 - 10:00 Keynote: "The Future of Things", Bre Pettis, MakerBot
10:00 - 10:30 Keynote: "Interactive robots and our future life", Hiroshi Ishiguro, Intelligent Robotics Laboratory, University Osaka
10:30 - 11:00 Green Time
Track 1 Track 2
11:00 - 11:30
"Otto Bock Science Center Berlin - Begreifen, was uns bewegt - Die Marke ottobock."
Elisabeth Quack, Otto Bock
"Die Evolution des Programmatic Marketing"
Alexander Kiock, diffferent
11:30 - 12:00
"Automatisierte Texterstellung. Wo wir stehen. Wo die Reise hingeht."
Saim Alkan, AX Semantics
"Touch me, and I am yours"
Marc Nagel, pilotfish
12:00 - 12:30
"Intelligente wissensbasierte Algorithmen für individualisiertes Marketing"
Serge Autexier, Deutsches Forschungszentrum für Künstliche Intelligenz
"Der smarte Hundenapf"
Caspar Schmitz und Maciej Puzon, dreikant
12:30 - 13:00
"McTRAX for McDonalds - A Music Making Placemat"
Edward Tetteroo und Jordi Buskermolen, This Page Amsterdam
"Visuelles Helfersystem, das Produkten Mehrwert verleiht"
Kevin Röhl, Iumind
13:00 - 14:00 Lunch
14:00 - 14:30 Keynote: "Making Innovation Happen", Josh Valman, RPD International
Afternoon Track
14:30 - 15:00
"Die Retail Experience der Zukunft am Beispiel der Telekom Design Gallery"
Stefan Kohn, Deutsche Telekom
15:00 - 15:30
"Do More With Location - Location Based Services and Applications"
Ville Norra, Quuppa
15:30 - 16:00
"Die 4. Dimension am PoS"
Philipp Nottekämper, ppm planung + projekt management gmbh
16:00 + Smoothing Out

Mit dabei sind

Speaker aus folgenden Unternehmen

Das Publikum

An wen richtet sich die MarkeThing? Wer gestaltet die Zukunft des Verkaufens? Vor allem...
die Marketing-of-Things im sprichwörtlichen Sinne erleben wollen: Intelligente und vernetzte Dinge, die das Marketing revolutionieren (werden).
die neue Impulse für Verkaufsaktivitäten suchen, mit "Things" in Showrooms und an Infoständen, bei Vorträgen und im persönlichen Gespräch.
die mehr über die Zukunft von künstlicher Intelligenz in der Werbung wissen wollen: Programmatic Advertising wird zum neuen Betriebssystem der Werbung – getrieben von "machine-based algorithms".
die sich mit dem Verkauf von Produkten und Dienstleistungen beschäftigen und einen Blick in die Zukunft des Marketing werfen wollen.


Mit Betreten der Veranstaltung genehmigt der Teilnehmer die Nutzung der Bilder für die Veranstaltungsreihe MarkeThing. Falls ein Teilnehmer dieses nicht will, bitte einen Hinweis an den Fotografen oder an einen Mitarbeiter der antwerpes AG und er wird nicht fotografiert / gefilmt. Falls doch ein Foto irrtümlich veröffentlicht wird, genügt ein formloser Hinweis an die antwerpes AG und das Foto wird gelöscht. Für Veröffentlichungen durch dritte Personen / Firmen / Medien auf Webseiten, Printerzeugnissen, in Sozialen Medien oder anderen Publikationen ist die antwerpes AG nicht verantwortlich und nicht haftbar, sondern der Veröffentlicher.

Die Location Alte Teppichfabrik Berlin • Alt Stralau 4 • 10245 Berlin

Die alte Teppichfabrik ist eines der letzten Industriedenkmäler aus dem 19. Jahrhundert im Herzen Berlins und ein typischer Industriebau der damaligen Zeit. Das keine 10 Minuten vom Alexanderplatz entfernte, auf der Halbinsel Stralau gelegene Objekt verfügt über ein großes, umzäuntes Grundstück mit direktem Zugang zur Spree. Für die MarkeThing wird die alte Teppichfabrik in einen Marktplatz des Verkaufens verwandelt.

Der Veranstalter

Media Partner