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How does the Internet of Things become the Marketing of Things ("MarkeThing")? That was the main question at the forward thinking MarkeThing event in Berlin. MarkeThing will change the way we sell, distribute, interact with customers and develop products. MarkeThing gives you deep insights to gather bags full of fresh ideas from the fields of smart objects, robotics and artifical intelligence.
This is the flashback on many inspiring presentations:
"Interactive robots and our future life"
Hiroshi Ishiguro
Sell!
Applications, gadgets, ideas for interpersonal communications on fairs, congresses, showrooms or retails spaces
Pimp!
Intelligent and smart add-ons which leverage products to another level and help to sell or promote them
Think!
Tools and ideas which use artificial intelligence, deep learning, programmatic advertising and marketing automation
"Visuelles Helfersystem, das Produkten Mehrwert verleiht"
Kevin Röhl, lumind
"Die Retail Experience der Zukunft"
Stefan Kohn, Deutsche Telekom - T-Gallery
"Intelligente wissensbasierte Algorithmen für individualisiertes Marketing"
Serge Autexier, DFKI
"Der smarte Hundenapf"
Caspar Schmitz & Maciej Puzon, dreikant
"Die 4. Dimension am PoS"
Philipp Nottekämper, ppm
"Die Evolution des (Programmatic) Marketing"
Alexander Kiock, diffferent
"Touch me, and I am yours"
Marc Nagel, pilotfish
"Location Based Services and Applications"
Ville Norra, Quuppa
"Automatisierte Texterstellung. Wo wir stehen. Wo die Reise hingeht."
Saim Alkan, AX Semantics
"McTRAX - A Music Making Placemat"
Tetteroo and Buskermolen, This Page Amsterdam
"Begreifen, was uns bewegt - Die Marke ottobock."
Elisabeth Quack, Otto Bock
Sell!
Anwendungen, Gadgets, Ideen für die persönliche Kommunikation auf Messen, Kongressen, Showrooms und im Retail-Sektor
"Visuelles Helfersystem, das Produkten Mehrwert verleiht"
Kevin Röhl, lumind
"Der smarte Hundenapf"
Caspar Schmitz & Maciej Puzon, dreikant
"Touch me, and I am yours"
Marc Nagel, pilotfish
"McTRAX - A Music Making Placemat"
Tetteroo and Buskermolen, This Page Amsterdam
Pimp!
Flankierende, intelligente Zusatzfunktionen und Mehrwerte, die Produkten verliehen werden, damit sie sich besser verkaufen (lassen)
"Die Retail Experience der Zukunft"
Stefan Kohn, Deutsche Telekom - T-Gallery
"Die 4. Dimension am PoS"
Philipp Nottekämper, ppm
"Location Based Services and Applications"
Ville Norra, Quuppa
"Begreifen, was uns bewegt - Die Marke ottobock."
Elisabeth Quack, Otto Bock
Think!
Hier dreht sich alles um Künstliche Intelligenz, Machine Learning, Programmatic Advertising und die Automatisierung des Marketing
"Intelligente wissensbasierte Algorithmen für individualisiertes Marketing"
Serge Autexier, DFKI
"Die Evolution des (Programmatic) Marketing"
Alexander Kiock, diffferent
"Automatisierte Texterstellung. Wo wir stehen. Wo die Reise hingeht."
Saim Alkan, AX Semantics

Impressions from the event

MarkeThing 2016

Contributors

The following speakers enriched our MarkeThing event

Audience

For whom is MarkeThing? Who is shaping the future of sales, marketing and advertising? Especially...
Marketing Managers
who want to experience the Marketing of Things in a proverbial sense: "Intelligent and connected things that (will) revolutionise the world of marketing.
Sales Managers
who are seeking new ideas for sales activities, including “things” for showrooms, info stands, presentations and face-to-face conversations.
Advertisers
who want to know more about the future of artificial intelligence in advertisement: Programmatic advertising is becoming the new operating system for advertisement – driven by machine-based algorithms.
Anyone
Who is involved in selling products and services and who wants to take a look into the future of marketing

Location Alte Teppichfabrik Berlin • Alt Stralau 4 • 10245 Berlin

The old carpet factory „Teppichfabrik“ is one of the last industrial monuments of the 19th century in the heart of Berlin. The factory is a typical industrial building from that epoch, in addition the factory is just 10 minutes away from the Alexanderplatz located, on the peninsula Stralau. The carpet factory offers a large, fenced property with direct access to the river Spree. For the MarkeThing, the old carpet factory was turned into a marketplace of selling.

Organizer

Media Partner

Social Media